True blue tradition: how Japan's coveted jeans are made

[Article] Les jeans traditionnels japonais.


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True blue tradition: how Japan's coveted jeans are made.
Call it an antidote to fast fashion: Japanese jeans hand-dyed with natural indigo and weaved on a clackety vintage loom, then sold at a premium to global denim connoisseurs.
Unlike their mass-produced cousins, the tough garments crafted at the...
This article was published Wednesday, 9 April, 2025 by AFP
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The Momotaro Jeans factory's cotton is imported from Zimbabwe, but its natural indigo is harvested in Japan

The Momotaro Jeans factory's cotton is imported from Zimbabwe, but its natural indigo is harvested in Japan


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